ARTIST: VARIOUS - MIXED BY MARK BROWN   TITLE: Cr2 Presents LIVE & DIRECT - Ibiza 2009 FORMAT: 3 X CD CAT NUMBER: CDC2LD009 GENRE: TECH HOUSE / TECHNO / ELECTRO / HOUSE RELEASE DATE: 15th JUNE 2009 BARCODE/UPC: 5060186981284 TERRITORIES: AVAILABLE FOR THE WORLD Excl. GAS

• Cr2 are well recognised as one of the UK’s most respected dance labels and since 2004 have been responsible for some of Ibiza’s biggest records – Fedde Le Grand ‘Put Your Hands Up For Detroit’, Kurd Maverick ‘The Rub’, The Egg ‘Walking Away’, DJ Wady & Patrick M 'Hulk'

• Cr2 follow up their very successful Miami 2009 CD Compilation with their 2nd Ibiza compilation, the 9th release in their LIVE & DIRECT compilation brand which is now becoming a respected & well recognised player within the market

• 3 x CD format includes Disc 1 – DAY / Disc 2 – NIGHT / Disc 3 – CLASSICS, a format which has proved successful for Cr2 & popular with their fans

• The album contains 42 tracks – including the exclusive remake of the 1998 classic 'Needin U' by Mark Brown & Adam Shaw – an extremely upfront compilation.

• Featuring a combination of well know high profile dance artists whose profile will be all over Ibiza this Summer – Mark Brown, Paolo Mojo, Harry Choo Choo Romero, Jason Herd & Kurd Maverick – alongside lesser known artists that are set to become big names after this summer such as – Arno Cost, Adam Shaw, Gold Ryan & Tapesh.

• Beautifully artworked digipak with foil finish on front cover will continue to promote the Cr2 ‘Live & Direct’ branding

• 2 x 12” vinyl Album Samplers released 15th / 22nd June to support the album at retail

• Cr2 will be taking out 6 Full page Press adverts in major magazines in the UK & Ibiza over June / July to help promote the album as well as extensive online coverage with e-flyers & banners

Press support : In house service to all major UK dance press - IDJ,M8,DJ,MIXMAG including lads mags such as FHM,LOADED,NUTS etc. We will also pitch to mainstream papers & magazines and Specialist International Dance Press – Raveline (Ger), Only 4 DJ’s (Fra/Benelux), Deejay (Spain), 3D World (Aus) etc.
Full page adverts to promote the album in DJ Magazine (July & August Issues), DJ Magazine Ibiza Edition (July & August Issues) M8 Magazine (July Issue), Mixmag (July & August Issues)

Radio support: Competition Giveaways to be negotiated with ILR stations  (Juice/Galaxy) and online radio stations such as MOS Radio, Proton, Gaydar

TV support : Not really an area we are relying on for exposure. Although we will explore any potential opportunities

E Marketing: E-flyer to be posted on all dance music messaging boards, Dontstayin, mailed to Ministry Of Sound Database (60,000), mailed to over 11000 friends on Myspace, and mailed to 3000 on Cr2 Mailing List.

Online: Will look to secure features & reviews across the board including forum bombings, Web banners, and competitions.
 (Cr2 bombing list approx 70 different dance music websites)
 - Leaderboard Banner booked for 4 weeks (June/July) on IbizaVoice.
 - Front page banners also secured for Resident Advisor, LastFM, Audiotube, iHouseU, & Dontstayin.com throughout June