FORMATS:            CD               CAT NOS:     CDC2LD005 BAR CODES:     5065001150623 RELEASE DATE: 16th JUNE 2008

Sales Points:

• Cr2 are well recognised as one of the UK’s (if not the World’s) most respected dance labels and since 2004 have been responsible for some of Ibiza’s biggest records – Fedde Le Grand ‘Put Your Hands Up For Detroit’, Kurd Maverick ‘The Rub’, The Egg ‘Walking Away’

• Cr2 follow up their very successful debut Miami CD Compilation with their debut Ibiza compilation, the 4th release in their LIVE & DIRECT compilation brand which is now becoming a respected & well recognised player within the market

• 3 x CD format includes Disc 1 – DAY / Disc 2 – NIGHT / Disc 3 – CLASSICS, a format which has proved successful for Cr2 & popular with their fans

• The album contains 41 tracks – 20 of which are exclusive/ pre releases – an extremely upfront compilation.

• Featuring a combination of well know high profile dance artists whose profile will be all over Ibiza this Summer – Fedde Le Grand, Carl Cox v Yousef, Mark Brown, Paul Woolford, Kurd Maverick – alongside lesser known artists that are set to become big names after this summer such as – DJ Wady, Adam Shaw, Lex Da Funk

• There is also an UNMIXED CD Album (CDC2LDX005) which features 2 x CD’s (10 tracks per disc) including a Bonus Classic track -  CD1 features Eric Prydz & Steve Angello ‘Woz Not Woz’ / Disc 2 features Arno Cost & Arias ‘Magenta’. The Unmixed album comes complete with tracklisted inserts which can easily be detached and slotted into a CDJ’s wallet for maximum convenience.

• Beautifully artworked digipak with foil finish on front cover will continue to promote the Cr2 ‘Live & Direct’ branding

• 2 x 12” vinyl Album Samplers released 16th / 23rd June to support the album at retail

• Cr2 will be present throughout the Summer in Ibiza at Café Mambo every Friday daytime, and party’s at Café Savannah on the last Friday of every month. These will all help to raise awareness of the ‘Cr2 LIVE & DIRECT – Ibiza 2008’ branding, with packshots of the album used on all advertising posters / online / T-shirts / Banners etc.

• Cr2 will be taking out 6 Full page Press adverts in major magazines in the UK & Ibiza over June / July to help promote the album as well as extensive online coverage with e-flyers & banners

Press support : In house service to all major UK dance press - IDJ,M8,DJ,MIXMAG including lads mags such as FHM,LOADED,NUTS etc. We will also pitch to mainstream papers & magazines and Specialist International Dance Press – Raveline (Ger), Only 4 DJ’s (Fra/Benelux), Deejay (Spain), 3D World (Aus) etc.
Full page adverts to promote the album in DJ Magazine (July & August Issues), DJ Magazine Ibiza Edition (July & August Issues) M8 Magazine (July Issue), Mixmag (July & August Issues)
Packshot of the album included in the Zavvi Advert in the Daily Mirror Newspaper, Monday 16th June

Confirmed Reviews:
DJ Mag 3.5 out of 5
M8
IDJ

Radio support: Competition Giveaways to be negotiated with ILR stations  (Juice/Galaxy) and online radio stations such as MOS Radio, Proton, Gaydar

TV support : Not really an area we are relying on for exposure. Although we will explore any potential opportunities

Club support: Weekly Club events in Ibiza throughout the Summer to promote the album
Tour:

E Marketing: E-flyer to be posted on all dance music messaging boards, Dontstayin, mailed to Ministry Of Sound Database (60,000), mailed to over 11000 friends on Myspace, and mailed to 2000 on Cr2 Mailing List.

Online: Will look to secure features & reviews across the board including forum bombings, Web banners, and competitions.
 (Cr2 bombing list approx 70 different dance music websites)
 - Leaderboard Banner booked for 4 weeks (June/July) on IbizaVoice.
 - Front page banners also secured for Resident Advisor, LastFM, Audiotube, iHouseU, & Dontstayin.com throughout June

Digital Album: Itunes Exclusive w/c 16th June - Front Page Advertising, Peaked at Number 7 in the UK Dance Albums Chart
Juno Exclusive w/c 16th June - Reached Number 1 in the Download Chart