Cr2 Presents LIVE & DIRECT - IBIZA 2008
12" Sampler (Night)
RELEASE DATE; 26th JUNE
FORMAT: 12”
DEALER PRICE: £2.95
CAT NO: 12C2LDX005
BAR CODE: 5065001150616
TERRITORIE: World
Tracklisting:
A1. DJ Wady & Patrick M ‘Hulk’
A2. Dave Robertson & Jon Gurd ‘Another T’
B1. Carl Cox v Yousef ‘I Want You Forever’ (Deadmau5 Remix)
B2. Dealer ‘Weekend’ (Stryke Remix)
Sales Points:
- Cr2 are well recognised as one of the UK’s (if not the World’s) most respected dance labels and since 2004 have been responsible for some of Ibiza’s biggest records – Fedde Le Grand ‘Put Your Hands Up For Detroit’, Kurd Maverick ‘The Rub’, The Egg ‘Walking Away’
- Cr2 follow up their very successful debut Miami CD Compilation with their debut Ibiza compilation, the 4th release in their LIVE & DIRECT compilation brand which is now becoming a respected & well recognised player within the market
- This is the 2nd of 2 x 12” samplers to support the CD Album release. This 12” is released one week after CD album, and 1st 12” sampler.
- 3 x CD format includes Disc 1 – DAY / Disc 2 – NIGHT / Disc 3 – CLASSICS, a format which has proved successful for Cr2 & popular with their fans. The album contains 41 tracks – 20 of which are exclusive/ pre releases – an extremely upfront compilation.
- This 12” includes two exclusive tracks – Dave Robertson & Jon Gurd ‘Another T’, and Dealer ‘Weekend’ (Stryke Remix). ‘Another T’ was voted as one of the Top 5 tunes by Mark Knight for 2007, as only a few CDR’s were handed to key DJ’s to create a buzz – and that it certainly has! The track was also highlighted as a big tune on Dave Spoon’s ‘In New Music We Trust’ BBC Radio 1 show. The Stryke remix of ‘Dealer’ is a complete exclusive, not mailed to anyone – but it is a fantastic mix and this ensures that anyone buying this 12” will have something that little bit special to excite the crowd with.
- That’s not to say that the other 2 tracks are any less worthy – no way! DJ Wady & Patrick M ‘Hulk’ is creating a huge buzz in the DJ world at present, with the accolade of being played 6 times at the Space Miami party at the WMC, and hammered at the Space opening party in Ibiza last week. Plays from all the top DJ’s. Set to be huge this summer. And to finish the package off – a deadly combination, Carl Cox v Yousef – remixed by Deadmau5! A killer 12” packed with 4 HEAVYWEIGHT tracks offering tough, minimal, funky, techy-house sure to do damage across all dancefloors.
- Artwork in line with the Cr2 Ibiza 2008 CD front cover & will continue to promote the Cr2 ‘Live & Direct’ branding
- Cr2 will be present throughout the Summer in Ibiza at Café Mambo every Friday daytime, and party’s at Café Savannah on the last Friday of every month. These will all help to raise awareness of the ‘Cr2 LIVE & DIRECT – Ibiza 2008’ branding, with packshots of the album used on all advertising posters / online / T-shirts / Banners etc.
- Cr2 will be taking out 6 Full page Press adverts in major magazines in the UK & Ibiza over June / July to help promote the album as well as extensive online coverage with e-flyers & banners
Press support : In house service to all major UK dance press - IDJ,M8,DJ,MIXMAG including lads mags such as FHM,LOADED,NUTS etc. We will also pitch to mainstream papers & magazines and Specialist International Dance Press – Raveline (Ger), Only 4 DJ’s (Fra/Benelux), Deejay (Spain), 3D World (Aus) etc.
Full page adverts to promote the album in DJ Magazine (July & August Issues), DJ Magazine Ibiza Edition (July & August Issues) M8 Magazine (July Issue), Mixmag (July & August Issues)
Confirmed Reviews: Album mentioned in M8 Ibiza feature (July Issue)
Radio support: Competition Giveaways to be negotiated with ILR stations (Juice/Galaxy) and online radio stations such as MOS Radio, Proton, Gaydar
TV support : Not really an area we are relying on for exposure. Although we will explore any potential opportunities
Club support: Weekly Club events in Ibiza throughout the Summer to promote the album
Tour: UK Club tour being organised now
E Marketing: E-flyer to be posted on all dance music messaging boards, Dontstayin, mailed to Ministry Of Sound Database (60,000), mailed to over 11000 friends on Myspace, and mailed to 2000 on Cr2 Mailing List.
Online: Will look to secure features & reviews across the board including forum bombings, Web banners, and competitions.
(Cr2 bombing list approx 70 different dance music websites)
- Leaderboard Banner booked for 4 weeks (June/July) on IbizaVoice.
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